I’m a writer, photographer and walker
exploring landscape, perception and memory.

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Writing   ·   Design

Project Overview

Old Crow Magazine
Visual Identity

Old Crow Magazine logo

Photo: Gros Morne National Park, from Wikimedia Commons

Designing the Logo

Old Crow logo sketches Old Crow logo sketches
Old Crow logo drafts

Visual Identity

From here, I began to build a larger visual identity for the magazine. We wanted Old Crow’s web presence to have these qualities:

  • lightness (centering the content, not the interface, and making it easy to engage)
  • exploration (using bold, contemporary type and colour)
  • transparency (subtle gradients that add verve and visual unity)
  • magic (something a little unexpected that draws you in, like Gros Morne’s otherworldly landscapes).
Old Crow Visual Identity guide Old Crow Visual Identity guide

Developing the Website

Old Crow website


Old Crow Magazine logo